MAKING LASTING IMPRESSIONS
Mike Inks Good design isn’t just about making things look nice.
It’s about making things clear.
Clear message.
Clear positioning.
Clear identity.
When people immediately understand who you are and what you do, your brand becomes memorable.
Good design isn’t just about aesthetics.
It’s about purpose.
The brands people remember are rarely the loudest.
They’re the clearest.
When a brand’s message, identity, and design all align with purpose, something powerful happens — people understand it instantly.
That understanding is what turns companies into brands people remember.
As we look ahead to 2026, I’m excited to share a milestone that represents both a personal and professional journey: 40 years in the advertising and design industry and 20 years of working independently as MLi Design.
These past four decades have taken me through agency life, corporate creative roles, digital media, and nearly two decades of running my own studio. Each chapter has shaped the way I approach design — with purpose, clarity, and a focus on meaningful communication.
To mark this 20/40 celebration, I’ve refreshed the MLi Design brand and updated the website. This was the right moment to refine the studio’s visual language, modernize the online presence, and reconnect with the clients, collaborators, and friends I’ve been fortunate to work with over the years.
If you’d like to explore the updated site, you’ll find new work samples, refined messaging, and a clearer look at what MLi Design offers today.
Thank you for being part of this journey — whether we worked together recently or decades ago. I’m grateful for every project, partnership, and conversation along the way.
Visit the updated site at: www.mli.design
More updates to come as we head into the official 20/40 milestone year.
— Michael Inks
Creative Director, MLi Design
VideoPoker.com was one of MLi Design’s initial clients when we established our operations nearly two decades ago. As a non-wagering online platform for Video Poker and Keno gaming, VideoPoker.com provides visitors with the opportunity to acquire proficiency in authentic video poker games at no cost. The website’s most recent web design emphasizes user-centricity, drawing inspiration from player feedback and empirical analyses of site usage and navigation patterns. VideoPoker.com empowers players to acquire knowledge and skills from the comfort of their homes, ultimately enabling them to replicate their success in a casino setting.
Branding, Art Direction and production by MLI Design
DESCRIPTION:
“What’s that noise?”
Max pops open his eyes and wonders.
Seeing a colorful, sparkling ring of soft wind swirling around an open hole in his bedroom ceiling, Max calls his younger sister, Anna, to join him. Believing this must be a Christmas Eve dream, he climbs into the ceiling to discover what’s beyond the comfort of his cozy bedroom.
With Anna by his side, they are transported to a beautiful snow-covered street with thousands of sparkling lights and wooden sidewalks lined with inviting shops and dazzling decorations.
On one very special Christmas Eve, Max and Anna meet eight shop owners who welcome them with hugs, know them by name, and know why they are there. Max and Anna receive a rare opportunity to find out that:
Love never dies.
We are never alone.
Every generation is connected to family
of yesterday, today, and tomorrow.
Now available on Amazon.com
Latest branding project for Bar ZAZU … one of the newest 5-star establishments to come to Vegas, opening this June in the new, world-famous Resort World Hotel and Casino. Bar Zazu brings alive the spirit and flavors of Spain by showcasing the rich, regional diversity of Spanish cuisine. Celebrating the traditional as well as the cutting-edge, Bar Zazu offers a taste of Spain in a festive, stylish, and casual atmosphere.
