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A Wise Publishing magazine design and production by MLI DESIGN, for the residents and their families of LeisureCare.
The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.
Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.
A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.
B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.
C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.
D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.
A decade ago this month, the opportunity presented its self to invest my previous 20 years of agency, corporate and freelance experience into a new, independent venture … MLi Design. Initially the acronym for the company name began with my initials, but the concept was solidified when it was discovered it could double for the brand tag-line, “making lasting impressions.” Far more than a marketing cliché, the tag-line perfectly represented a key element I wanted to drive my design decisions for the company … a strong desire to create marketing that made people stop, notice and above all, remember! I’m writing to you today because you have been part of making this dream venture and ten years of consistent business possible. I owe you my most sincere appreciation and gratitude, and thank you from my whole heart!
Thailand Teach is a community based operation working with local Temple and High Schools in Thailand. They are a volunteer based school, welcoming individuals with English, art, music, theater, sports, swimming, medical and other various talents, that people are open to sharing with the children of their communities.
The colors are representative of the Thailand national flag; red, white and blue. At one time their flag had an image of the elephant on it. It was eventually simplified to horizontal red and blue bars. The elephant has been a cultural icon of Thailand since ancient days; they are renowned for their intelligence and memory which lends the image well as an icon for a Thailand school.