Mike Inks

Creative Director at MLi Design – Seattle, WA

Qwigie: Lottery Style Fantasy Games

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MLi Design is pleased to present our newest client, Qwigie™. Based out of Las Vegas, Qwigie™ develops custom lottery style, fantasy games for businesses to engage their customers using real-life, passion-based content like sports and entertainment. The Qwigie™ model will help businesses extend their brand to their customer’s personal and social life.


MLi is currently working on a full scale brand identity for Qwigie™; starting with their corporate logo seen above. Partnering with copy writer Dan Brockley who wrote the Qwigie™ tagline.

Web Design For CareOregon

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MLi Design was contracted by the firm PerfectPixels, to design Web pages for the new CareOregon Web site.

CareOregon is a non-profit, started as a Community Benefit Organization, to assure that the people of Oregon, regardless of income or social circumstance, have access to high-quality health care from a stable network of providers. To achieve that goal, they continue to be a well-managed, financially sound organization. Their goal is to provide access to high quality, cost-effective and culturally competent care.

Marketing Ben Stein’s Movie: EXPELLED

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When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.
The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge… something gutsy… something outside the box.
With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben… The schoolboy rebel with a cause… “EXPOSE ACADEMIC SUPPRESSION!”
MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression… A theme the producers developed further and became the hook in the final script of the film.

"REMOTE" Photo Shoot Art Direction via New Technology

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When time wouldn’t allow for an out of town photo shoot in Vegas, MLi Design did the next best thing… We utilized the new Adobe ConnectNow “Screen Share” feature that comes packaged with CS4.

Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.




Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client’s airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.