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Isolation and fear are devastating issues within the Parkinson’s community. At PPLV, we connect with, empower, and inspire this group by providing local resources and support to help people with Parkinson’s refresh their perspectives and live their lives to the fullest.
The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.
Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.
A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.
B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.
C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.
D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.
Talk2Me is a new organization based in Vancouver, B.C. Canada. Basically their mission is to help people make safe and healthy connections with one another as well as professionals in the mental health industry. The goal is to reduce the isolation and loneliness that is so pervasive in our modern society and to become the largest directory of counseling providers in BC.
MLi Design was contracted by the firm PerfectPixels, to design Web pages for the new CareOregon Web site.