Most brands aren’t short on ideas.
They’re buried under too many of them.
Clarity isn’t about saying everything.
It’s about deciding what matters most—and letting the rest go.
We make less say more.
We make less say more
logo design
PURPOSE DRIVEN DESIGN
Good design isn’t just about aesthetics.
It’s about purpose.
The brands people remember are rarely the loudest.
They’re the clearest.
When a brand’s message, identity, and design all align with purpose, something powerful happens — people understand it instantly.
That understanding is what turns companies into brands people remember.
Celebrating 40 Years in Design — and 20 Years of MLi Design
As we look ahead to 2026, I’m excited to share a milestone that represents both a personal and professional journey: 40 years in the advertising and design industry and 20 years of working independently as MLi Design.
These past four decades have taken me through agency life, corporate creative roles, digital media, and nearly two decades of running my own studio. Each chapter has shaped the way I approach design — with purpose, clarity, and a focus on meaningful communication.
To mark this 20/40 celebration, I’ve refreshed the MLi Design brand and updated the website. This was the right moment to refine the studio’s visual language, modernize the online presence, and reconnect with the clients, collaborators, and friends I’ve been fortunate to work with over the years.
If you’d like to explore the updated site, you’ll find new work samples, refined messaging, and a clearer look at what MLi Design offers today.
Thank you for being part of this journey — whether we worked together recently or decades ago. I’m grateful for every project, partnership, and conversation along the way.
Visit the updated site at: www.mli.design
More updates to come as we head into the official 20/40 milestone year.
— Michael Inks
Creative Director, MLi Design
Into the ceiling
Branding, Art Direction and production by MLI Design
DESCRIPTION:
“What’s that noise?”
Max pops open his eyes and wonders.
Seeing a colorful, sparkling ring of soft wind swirling around an open hole in his bedroom ceiling, Max calls his younger sister, Anna, to join him. Believing this must be a Christmas Eve dream, he climbs into the ceiling to discover what’s beyond the comfort of his cozy bedroom.
With Anna by his side, they are transported to a beautiful snow-covered street with thousands of sparkling lights and wooden sidewalks lined with inviting shops and dazzling decorations.
On one very special Christmas Eve, Max and Anna meet eight shop owners who welcome them with hugs, know them by name, and know why they are there. Max and Anna receive a rare opportunity to find out that:
Love never dies.
We are never alone.
Every generation is connected to family
of yesterday, today, and tomorrow.
Now available on Amazon.com
Brand Identity Design for One Degree World
Mission Statement: We are consumer advocates, disrupting and creating new markets to provide relevant, real-time information and insights that empower people and enriches their lives.
Brand Identity Design for PARKINSON’S PLACE – Nevada
Isolation and fear are devastating issues within the Parkinson’s community. At PPLV, we connect with, empower, and inspire this group by providing local resources and support to help people with Parkinson’s refresh their perspectives and live their lives to the fullest.
Sprintblock – Brand Identity Design
Comps of the final Sprintblock logo. Sprintblock is a patented new product for BMX racers that has been designed and fabricated with state of the art technology to maximize starting power off the block.
GiveClear Logo Design
Branding of the new charitable organization, Give Clear.
(Photo by Mike Harrington, Getty Images – for brand presentation.)
Their Mission:
The GiveClear Foundation was formed to re-think and re-imagine the world of giving.
Our vision is a world where people can connect easily to the causes they care about, where technology makes giving frictionless, where donors large and small share in the experience and see the impact they make.
