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ROBOSAURUS – Branding and Web Design

This is a rather unique project for MLi… to say the least
ROBOSAURUS! The giant, functioning transformer that breaths fire, rips cars in half and delights crowds and children especially, all over the country and beyond!

MLi was commissioned to develop a new, more positive and charismatic brand image for the giant destructive toy. The web design is currently underway and is scheduled to launch before the end of the year.




VideoPoker.com Web Site Re-design

MLi is currently engaged in the VideoPoker.com site re-design. The image below is a draft of the regular member home page design that the client is currently leaning towards.

MLi also took part in the consumer usability studies at the VideoPoker.com offices in Las Vegas this month. This particular design was well received by the participants and according to them it addresses many of their concerns with the current site and appears to be heading in the right direction.

The new site is scheduled to launch by March 1st, 2011 at: http://www.videopoker.com

VideoPoker.com Magazine Ad

This is the latest in the marketing efforts of VideoPoker.com, for MLi’s client Action Gaming. The above image is an ad that will appear in Gaming Today magazine.
The Models were selected from a Vegas talent agency and MLi art directed the all day photo shoot at the new M Resort in Nevada.

MLi Brands "Action Gaming’s" New Marketing Approach

Long time client for MLi, Action Gaming, is broadening their marketing approach to now target casinos. Prior to this, the focus has always been on the Video Poker players. Action Gaming, the developers and sole holders of the multi-hand video poker patent, has single handedly expanded the popularity through their various new versions of the game and their free online players web site at www.videopoker.com. (Also branded by MLi Design.)

With their new marketing approach branded by MLi, Action Gaming will now target casinos to further expand on the game’s growing popularity. Above is a sample of the branding and web design we’ve done on Action Gaming’s new site for casino owners and operators, that will be a one stop source of information for all things video poker related.