First issue of the 5th year, art directing and producing the LivFun publication with Wise Publishing, for the residents of the LeisureCare facilities across the country.
art direct
Branding and Web Development of New Client: AdSeek
Just launched the newly branded, designed and developed Web site for MLi’s newest client from Seattle, AdSeek Media Group.
The production team included: Content Strategist – Daniel Brockley, Web Developer – Thor Simpson and Creative Director – Mike Inks.
Visit the new AdSeek Web site at: http://adseekmediagroup.com
Where Do “Big Ideas” Come From?
"REMOTE" Photo Shoot Art Direction via New Technology
When time wouldn’t allow for an out of town photo shoot in Vegas, MLi Design did the next best thing… We utilized the new Adobe ConnectNow “Screen Share” feature that comes packaged with CS4.
Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.
Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client’s airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.